Enterprise spirit: humble operation, heart services, indebted to newspaper

Philosophy: To provide quality products at reasonable prices and services and create more value for customers;
  
Quality policy: customer focus, effectively meet customer needs, continuous improvement and development;
 
Talent Concept: human nature, education, specialization, elitist

Development concept: honesty cast brand, innovation and win the next

Enterprise values: team, learning, innovation; diligence, professionalism, dedication; integrity, responsibility, beyond;

Trading purpose: a better quality, better system, more rapid delivery;

Service purpose: to exceed customer expectations, demonstrate the value and dignity of businesses, services, extraordinary and outstanding achievements;